Narrative arcs and shaping influences in long-term medication adherence

Cheryl Nakata1, Lisa K Sharp2, Jelena Spanjol3

  • 1Department of Marketing, Entrepreneurship, Hospitality, & Tourism, Bryan School of Business and Economics, University of North Carolina at Greensboro, 516 Stirling Street, 348 Bryan Building, Greensboro, NC, 27402, USA.

Summary

Understanding long-term medication adherence is crucial for chronic illness management. This study reveals four distinct patient narrative arcs that shape lifelong medication-taking practices over decades.

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