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Updated: Oct 23, 2025

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
Implicit bias reflects systemic racism
B Keith Payne1, Jason W Hannay1
1Department of Psychology and Neuroscience, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
Abstract:
Implicit bias refers to automatically evoked mental associations about social groups. The idea has been influential across the social sciences as a way to explain persistent racial disparities amid changing self-report attitudes. Most research has treated implicit bias as an individual attitude. However, evidence suggests that it is neither a stable individual difference nor a strong correlate of individual behavior. Moreover, the individual-focused approach can lead researchers to neglect systemic racism as a cause of persistent disparities. We argue that implicit bias can be considered a cognitive reflection of systemic racism in the environment. In this view, implicit bias is an ongoing set of associations based on inequalities and stereotypes in the environment. As such, implicit bias changes when contexts change.
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