Higher education strategy in digital transformation

Area of Science:

• Management Science
• Higher Education Studies
• Information Systems

Background:

• The higher education industry faces challenges to traditional competitive advantage due to digital transformation, globalization, and digitization.
• Global phenomena like information exchange and social media are rapidly altering the landscape of strategic management in universities.
• Building competitive advantage in education is increasingly complex, short-term, and context-dependent.

Purpose of the Study:

• To develop a qualitative model demonstrating how digital transformation can be a driving force for universities to build competitive advantages.
• To provide empirical insights into impactful changes affecting university strategies and their link to evolutionary learning.
• To establish a decision support system for managing student experience and expectations.

Main Methods:

• Qualitative model development.
• Analysis of digital transformation's impact on higher education strategy.
• Integration of evolutionary learning mechanisms.

Main Results:

• Digital transformation is identified as a key enabler for universities to gain and sustain competitive advantages.
• The developed model offers a strategic roadmap for integrating digital changes and evolutionary learning.
• Insights are provided on how universities can adapt their vision and strategies to leverage digital advancements.

Conclusions:

• Universities must embrace digital transformation to ensure sustainable management and competitive edge.
• The proposed model aids in strategically navigating changes and enhancing the student experience.
• Evolutionary learning mechanisms are crucial for integrating digital transformation into university strategies.