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Updated: Oct 19, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
The Neural Instantiation of an Abstract Cognitive Map for Economic Choice
1NYU Shanghai, 1555 Century Avenue, Shanghai 200122, China; Shanghai Key Laboratory of Brain Functional Genomics (Ministry of Education), School of Psychology and Cognitive Science, East China Normal University, Shanghai 200062, China; NYU-ECNU Institute of Brain and Cognitive Science at NYU Shanghai, 3663 Zhongshan Road North, Shanghai 200062, China.
Abstract:
Since the discovery of cognitive maps in rodent hippocampus (HC), the cognitive map has evolved from originally referring to spatial representations encoding locations and objects in Euclidean spaces to a general low-dimensional organization of information along selected feature dimensions. A cognitive map includes hypothetical constructs that bridge between environmental stimuli and the final overt behavior. To neuroeconomists, utility and utility functions are such constructs with neurobiological basis that drive choice behavior. Emergence of distinct functional neuron groups in the primate orbitofrontal cortex (OFC) during simple economic choice indicates the formation of an abstract cognitive map for organizing information of goods for value computation. Experimental evidence suggests that organization of neuronal activity in such cognitive map reflects the abstraction of core task features. Thus, such map can be adapted to accommodate economic choices under various task contexts.
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