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Updated: Oct 14, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Revisiting the Open Sampling format: Improving risky choices through a novel graphical representation.
Kevin E Tiede1,2, Felix Henninger3,4, Pascal J Kieslich4
1Social Psychology and Decision Sciences, University of Konstanz, P.O. Box 43, 78457, Konstanz, Germany. kevin.tiede@uni-konstanz.de.
A new grouped outcome format improved risky decision-making, aligning choices with expected value (EV). Graphical displays sped up decisions without reducing quality, benefiting various numeracy levels.
Area of Science:
- Decision Science
- Cognitive Psychology
- Behavioral Economics
Background:
- Individuals often deviate from expected value (EV) maximization when making risky choices.
- The Open Sampling (OSa) format, a 10x10 matrix, has been proposed to enhance decision-making and reduce time.
Purpose of the Study:
- To replicate and extend findings on the OSa format by comparing it with description-based and other graphical formats.
- To investigate the impact of presentation formats on EV maximization and decision time.
- To examine if individuals with lower numeracy particularly benefit from graphical option representations.
Main Methods:
- Five high-powered studies (N=1,575) involving repeated choices between risky gambles.
- Comparison of Open Sampling (OSa) format, a novel OSa variant with grouped outcomes, description-based, and other graphical formats.
- Assessment of EV accordance, decision time, and numeracy's moderating role.
Main Results:
- The standard OSa format did not improve EV accordance across five studies.
- A novel OSa variant with grouped outcomes consistently enhanced EV accordance compared to all other formats.
- Graphical formats generally led to faster decisions without compromising decision quality.
- Numeracy did not significantly moderate the effects of presentation format in most studies.
Conclusions:
- A novel grouped outcome presentation format significantly improves risky decision-making and EV accordance.
- Graphical formats accelerate decision-making processes.
- The findings introduce a promising format for communicating risks in applied settings, such as medical decision-making.
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