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Factors Affecting Consumers' Online Choice Intention: A Study Based on Bayesian Network

Weibin Deng1,2, Ting Su1,2, Yiming Zhang3

  • 1Key Laboratory of Electronic Commerce and Modern Logistics, Chongqing University of Posts and Telecommunications, Chongqing, China.

Frontiers in Psychology
|November 8, 2021
PubMed

Keywords:
Bayesian networkpurchase intentionsearch intentionstructural equation modeltwo-stage decision-making theory

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