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Market viability: a neglected concept in implementation science.

Enola K Proctor1, Emre Toker2, Rachel Tabak3

  • 1Brown School, Washington University in St. Louis, One Brookings Drive, Saint Louis, MO, 63130, USA. ekp@wustl.edu.

Implementation Science : IS
|November 21, 2021
PubMed
Summary
This summary is machine-generated.

Implementation science can accelerate innovation adoption by integrating market demand assessment from entrepreneurship. Evaluating market viability ensures research translates into sustained real-world use and population health benefits.

Keywords:
AdoptionDemandEntrepreneurshipImplementation scienceMarketsScalabilitySustainment

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Area of Science:

  • Implementation Science
  • Entrepreneurship
  • Health Innovation Adoption

Background:

  • Implementation science focuses on research translation but often overlooks market demand.
  • A gap exists in understanding how entrepreneurs assess market viability and its relevance to implementation science.

Purpose of the Study:

  • To advocate for integrating market demand assessment into implementation science.
  • To explore how entrepreneurship concepts, particularly market viability, can enhance innovation adoption and sustainment.

Main Methods:

  • This paper presents a debate and conceptual analysis.
  • It identifies key entrepreneurial concepts and questions relevant to implementation scientists.
  • It proposes a framework for assessing market demand in research translation.

Main Results:

  • Implementation scientists often lack the expertise to address entrepreneurial questions about market demand.
  • Market viability assessment is crucial for successful innovation adoption and sustained use.
  • Integrating entrepreneurship concepts can improve research translation into population health benefits.

Conclusions:

  • Implementation science must incorporate market demand assessment to improve innovation adoption.
  • Adopting entrepreneurship principles can enhance the translation of research discoveries.
  • Further activities and data are needed to build capacity for assessing market demand in implementation science.