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An Exploratory Study of Social Media Use and Management by Nursing Journals
Jayne Jennings Dunlap1, Julee Waldrop
1Texas Woman's University, Houston (Dr Dunlap); and University of North Carolina at Chapel Hill, Chapel Hill (Dr Waldrop).
Abstract:
Social media applications are growing across the globe to bring new knowledge and information to target audiences. The use and management of social media in nursing journals have yet to be investigated on a large scale. This cross-sectional study was the first to explore the management of social media and the role of social media editors at nursing journals. Seventy-five nursing journals have pioneered social media as platforms for knowledge dissemination. Almost 51% of nursing journals from this sample are now using social media editors or a designated person to manage online applications, promote journal contents, and increase journal reach.
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