Aha! under pressure: The Aha! experience is not constrained by cognitive load

Hans Stuyck1, Axel Cleeremans2, Eva Van den Bussche3

  • 1KU Leuven, Faculty of Psychology and Educational Sciences, Brain and Cognition, Tiensestraat 102, 3000 Leuven, Belgium; Université libre de Bruxelles, Faculty of Psychology and Education Sciences, Center for Research in Cognition and Neurosciences, Franklin Rooseveltlaan 50, 1050 Brussel, Belgium.

Cognition
|December 10, 2021
PubMed
Summary

Sudden insights (Aha! moments) during problem-solving are distinct from analytical approaches. Cognitive load experiments suggest insight relies on unconscious processes, unaffected by task demands, unlike analytical solutions.

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