Erasmus Wilson's role in soap advertisements: Cleansing a soiled reputation

Sir Erasmus Wilson was a pioneer in dermatology and one of the most famous doctors in Victorian England. He enjoyed a sterling professional reputation, with one exception. During the 1860s, his name appeared in a wide variety of cosmetic advertisements endorsing commercial products such as Pears soap, which is still marketed today, as well as hair washes and pomades. Questions were raised in The Lancet about the propriety of Wilson's involvement with such commercial products. Wilson denied in a letter to The Lancet any connection with these advertisements; nonetheless, some confusion has lingered over the years about whether Wilson received any financial compensation from the Pears Soap Company in return for his product endorsements, and whether he enjoyed a business relationship with cosmetic companies that added to his wealth. This contribution presents a comprehensive review of Erasmus Wilson's relationship with cosmetic companies and his struggle to distance himself from them.