A Study on the Correlation Between Media Usage Frequency and Audiences' Risk Perception, Emotion and Behavior.

Area of Science:

• Social Psychology
• Media Studies
• Risk Communication

Background:

• Effective risk control hinges on public perception and cooperation.
• Understanding the interplay between media consumption, emotional responses, and risk behavior is crucial.

Purpose of the Study:

• To investigate factors influencing public risk perception and behavior.
• To examine the differential impact of positive and negative emotions on risk perception and behavior.
• To identify the role of media use in shaping risk perception and subsequent behavior.

Main Methods:

• A web-based questionnaire survey was administered to 306 participants.
• Statistical analysis was employed to determine the explanatory power of the model (R² = 61%).
• The study analyzed the influence of media use (TV, online) on emotions, risk perception (susceptibility, severity), and sense of efficacy.

Main Results:

• Media use, particularly TV and online platforms, significantly impacts both positive and negative emotions.
• TV use frequency correlates with risk susceptibility, while online media use influences perceived risk severity.
• Sense of efficacy is the most significant predictor of risk control behavior.
• Emotions, perceived risk severity, and sense of efficacy mediate the relationship between media use and risk control behavior.

Conclusions:

• Media consumption patterns play a significant role in shaping individuals' emotional states and risk perceptions.
• Enhancing individuals' sense of efficacy is paramount for promoting effective risk control behaviors.
• Interventions should consider the complex interplay of media, emotions, and cognitive appraisals in risk communication strategies.