An Architecture for Service Integration to Fully Support Novel Personalized Smart Tourism Offerings

Area of Science:

• Information Technology
• Tourism Studies
• Service Engineering

Background:

• Information technology (IT) evolution transforms user behavior and leisure services.
• Smart tourism demands enhanced user involvement, personalization, and connectivity.
• Fragmentation of services and IoT heterogeneity hinder effective smart tourism organization.

Purpose of the Study:

• To introduce APERTO5.0, an innovative architecture for integrating and facilitating tourism services and data.
• To enable the re-provisioning of novel tourism services through advanced aggregation and elaboration.
• To demonstrate the effectiveness of the proposed architecture in a Smart Tourism context.

Main Methods:

• Development of APERTO5.0 (Architecture for Personalization and Elaboration of services and data to Reshape Tourism Offers 5.0).
• Focus on integrating differentiated local tourist services and information.
• Leveraging customer sensing and Internet of Things (IoT) devices.

Main Results:

• The APERTO5.0 architecture facilitates seamless integration of fragmented tourism services and data.
• It enables the creation of personalized and connected tourism experiences.
• The architecture supports the delivery of novel services as advanced aggregates or re-elaborated offerings.

Conclusions:

• APERTO5.0 addresses the challenges of service fragmentation and technology heterogeneity in smart tourism.
• The architecture effectively enhances user involvement and personalization in tourism.
• The proposed solution shows promise for optimizing tourism offers, validated by the