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Feasibility assessment for E-commerce: A data collection from developing country (Ethiopia).

Nagender Singh1, Omprakash Sahu2

  • 1Department of Fashion and Apparel Engineering, TIT&S Bhiwani (Haryana), India.

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Summary

Ethiopia has significant e-commerce potential, but faces challenges like poor infrastructure and digital literacy. Improving these factors and regulations can boost online business readiness and international value chain participation.

Keywords:
CSV, Comma-separated valuesDigital literacyE-commerceEthiopiaFDIFeasibilityGDP, Gross domestic productICTICT, Information and communication technologiesSEMs, Small and medium-sized enterprises

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Area of Science:

  • Business and Economics
  • Information Technology
  • Development Studies

Background:

  • E-commerce adoption in developing nations presents unique opportunities and challenges.
  • Ethiopia's economic landscape is evolving, with growing interest in digital transformation.

Purpose of the Study:

  • To investigate factors influencing e-commerce feasibility and readiness in Ethiopia.
  • To identify key barriers and enablers for e-commerce development in a developing country context.

Main Methods:

  • A mixed-methods approach combining online and offline surveys.
  • Data collected from banks, government bodies, consumers, and e-retailers in Ethiopia.
  • Descriptive statistical analysis using SPSS software.

Main Results:

  • Key barriers include technological/organizational issues, inadequate ICT infrastructure, legal/regulatory differences, low digital literacy, language barriers, distribution system deficiencies, and lack of trust.
  • Ethiopia possesses significant potential for e-commerce feasibility.
  • E-commerce can enhance international value chain participation and public relations.

Conclusions:

  • Addressing infrastructure, regulatory, and digital literacy gaps is crucial for e-commerce growth.
  • Strategic investments in ICT infrastructure and education are recommended.
  • User-friendly websites and facilitated foreign direct investment can improve e-commerce readiness.