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[Atopic dermatitis-identifying needs in the German population by internet search queries]
Linda Tizek1, Maximilian C Schielein2, Lucas Tizek2
1Fakultät für Medizin, Klinik und Poliklinik für Dermatologie und Allergologie, Technische Universität München, Biedersteiner Str. 29, 80802, München, Deutschland. linda.tizek@tum.de.
Summary
Internet searches reveal public interest in atopic dermatitis (AD) in Germany. Searches increased significantly, especially in 2020, with facial AD and specific locations like Bremen and Hamburg showing high interest.
Area of Science:
- Dermatology and Public Health
- Digital Health and Information Seeking Behavior
Background:
- The internet is a primary source for health information.
- Analyzing search engine data reveals public health interests and needs.
Purpose of the Study:
- Investigate search query frequency, focus, and temporal trends for atopic dermatitis (AD) in Germany.
- Identify potential regional differences in public interest regarding AD.
Main Methods:
- Utilized Google Ads Keyword Planner to identify AD-related keywords.
- Analyzed monthly search volumes from January 2017 to December 2020.
- Categorized keywords to understand search focus.
Main Results:
- 1419 keywords identified with over 14.8 million total searches.
- The 'general' category had the highest search volume; 'location' had the most keywords.
- Facial AD was a common location-specific search; Bremen and Hamburg showed highest per capita interest. Search volume surged over 70% by 2020.
Conclusions:
- Internet search analysis clarifies public concerns about atopic dermatitis in Germany.
- Findings aid in tailoring health information campaigns to target populations.
- Highlights the growing importance of the internet for health information seeking.
