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Updated: Sep 27, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

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The complexities of consumer empowerment in the modern consumption environment

Jerry J Han1, Susan M Broniarczyk2

  • 1Sungkyunkwan University Business School, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, Republic of Korea.

Current Opinion in Psychology
|April 8, 2022
PubMed

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