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Self-Efficacy Mechanism in Farm Tourism Microentrepreneurship
Bruno Ferreira1,2, Duarte B Morais3, Susan Jakes4
1School of Community Resources and Development, Arizona State University, Phoenix, AZ, United States.
Frontiers in Psychology
|May 13, 2022
Summary
Farmers
Area of Science:
- Agricultural Economics
- Rural Sociology
- Entrepreneurship Studies
Background:
- Tourism microentrepreneurship offers farm diversification and destination competitiveness.
- Farmers face psychological and structural barriers to starting or expanding tourism ventures.
- Social capital may enhance entrepreneurial self-efficacy and intention in agriculture.
Purpose of the Study:
- To investigate the role of social capital in fostering tourism microentrepreneurial self-efficacy and intention among farmers.
- To analyze the relationship between social networks, self-efficacy, and entrepreneurial drive in the context of farm tourism.
Main Methods:
- Quantitative analysis of survey data from 207 North Carolina farmers using Structural Equation Modeling (SEM).
- Qualitative data from participatory-action research to triangulate findings.
- Examined relationships between bridging social capital, internal/external self-efficacy, and entrepreneurial intention.
Main Results:
- Bridging social capital significantly predicted tourism microentrepreneurial self-efficacy.
- Internal self-efficacy factors strongly correlated with entrepreneurial intention.
- Informal networking was crucial for enhancing self-efficacy and entrepreneurial intentions.
- External self-efficacy showed no significant association with entrepreneurial intention.
Conclusions:
- Social capital, particularly bridging social capital, is vital for developing farmers' self-efficacy in tourism microentrepreneurship.
- Internal self-efficacy is a key driver of entrepreneurial intention for farm-based tourism.
- Ambiguous agritourism policies may hinder the impact of external self-efficacy on farmers' entrepreneurial decisions.
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