Spanish perspective on meat consumption and consumer attitudes

Area of Science:

• Food Science
• Consumer Behavior
• Sustainable Agriculture

Background:

• Meat consumption patterns are evolving globally.
• Consumer attitudes significantly influence food choices.
• The Spanish market shows a growing interest in meat alternatives.

Purpose of the Study:

• To analyze meat consumption and consumer attitudes in Spain.
• To identify barriers and motives affecting future meat consumption.
• To assess the market presence and production of meat analogues.

Main Methods:

• Analysis of current meat consumption trends.
• Survey of consumer attitudes towards meat and meat analogues.
• Market research on meat analogue availability in Spain.

Main Results:

• A pre-pandemic decline in meat consumption is expected to resume, driven by health, animal welfare, and environmental concerns.
• Key drivers for meat consumption include hedonic aspects, nutrition, and perceived health benefits.
• Meat analogues are increasingly available in Spanish supermarkets, with some produced by major meat companies.

Conclusions:

• Providing credible information on sustainable meat production and animal welfare is crucial for Spanish consumers.
• Addressing consumer concerns can guide the future of meat consumption and production in Spain.
• The rise of meat analogues indicates a shift in dietary preferences and market dynamics.