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Explaining consumer suspicion: insights of a vignette study on online product reviews

Tim Kollmer1, Andreas Eckhardt1, Victoria Reibenspiess2

  • 1Universität Innsbruck, Universitätsstraße 15 6020, Innsbruck, Austria.

Electronic Markets
|June 13, 2022
PubMed

Keywords:
DeceptionOnline purchasing behaviorProduct reviewsSuspicionVignette study

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