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Does Temporal Stability Moderate Reasoned Action Approach Relations With Covid-19 Preventive Behaviors?
Paul Norman1, Sarah Wilding2, Mark Conner2
1Department of Psychology, University of Sheffield, Cathedral Court, 1 Vicar Lane, Sheffield, UK.
The Reasoned Action Approach effectively predicts COVID-19 preventive intentions and behaviors. Key predictors include attitudes, norms, and capability, with temporal stability strengthening these relationships for sustained public health actions.
Area of Science:
- Psychology
- Public Health
- Behavioral Science
Background:
- Preventive behaviors are crucial for mitigating SARS-CoV-2 transmission.
- Understanding the psychological drivers of these behaviors is essential for effective public health strategies.
Purpose of the Study:
- To apply the Reasoned Action Approach (RAA) to predict COVID-19 preventive intentions and behaviors.
- To examine the moderating role of temporal stability on the relationship between RAA constructs and behavior.
Main Methods:
- A representative sample of 603 UK adults completed RAA measures for six COVID-19 preventive behaviors.
- Data were collected at baseline (December 2020) and at 1-month intervals, with behavior assessed over two months.
- RAA variables included attitudes, norms, capacity, autonomy, and intention.
Main Results:
- The RAA successfully predicted COVID-19 preventive intentions and behaviors.
- Instrumental attitudes, descriptive norms, and capability emerged as the strongest predictors.
- Temporal stability significantly moderated RAA-behavior relationships, strengthening them over time.
Conclusions:
- RAA-based health cognitions offer targets for interventions promoting COVID-19 preventive intentions and behaviors.
- Consistent public health messaging is vital for maintaining preventive behaviors and reducing virus transmission.
- The findings underscore the importance of sustained efforts in promoting adherence to public health guidelines.
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