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Media competencies for nurses: A Delphi study.

Carole R Myers1, Lauren R Muñoz1, Diana J Mason2

  • 1University of Tennessee College of Nursing, 1200 Volunteer Blvd., Knoxville, TN 37996, United States.

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PubMed
Summary
This summary is machine-generated.

Nurses need enhanced media engagement skills to improve population health outcomes and reduce health disparities. This study proposes key competencies for nurses to effectively use media for health promotion and policy influence.

Keywords:
Health policyMass mediaMedia competenciesMedia engagementPopulation healthSocial media

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Area of Science:

  • Nursing
  • Health Communication
  • Public Health

Background:

  • Media significantly influences health awareness, guidance, and policy.
  • Nurses are currently underrepresented in media portrayals and engagement.
  • Effective media use is crucial for advancing health equity and population health.

Purpose of the Study:

  • To propose essential competencies for nurses to enhance their media engagement skills.
  • To equip nurses with the knowledge and abilities to leverage media for health advancement.

Main Methods:

  • A Delphi study methodology was utilized, involving successive surveys.
  • Seventy nurse media leaders were invited to participate in the initial survey.
  • Two rounds of surveys were conducted, with 28 and 17 participants respectively.

Main Results:

  • The study identified key competencies for nurses in media engagement.
  • These competencies are designed to guide academic institutions, healthcare organizations, and nursing associations.
  • The findings provide a framework for developing nurses' leadership and population health skills through media.

Conclusions:

  • There is a critical need to improve population health outcomes by addressing disparities and promoting health equity.
  • Media engagement is a vital strategy for achieving better population health.
  • Enhancing nurses' media representation and engagement skills is essential for advancing public health goals.