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Published on: February 16, 2011
Nurses' Voices in Media: Strategies for Chief Nursing Officers
Diana J Mason1, Barbara Glickstein, Robyn Begley
1Author Affiliations: Senior Policy Service Professor (Dr Mason) and Associate Dean and Director (Dr Ricciardi), Center for Health Policy and Media Engagement, GWU School of Nursing, Washington, DC; Principal (Glickstein), Barbara Glickstein Strategies, New York; CEO (Dr Begley), American Organization for Nursing Leadership; and Director (Dr Hancock), Transformative Leadership, DNP Program, RUSH University, Chicago, Illinois; and Chief Nursing Advisor (Dr Drenkard), AARP Public Policy Institute, Washington, DC.
Nurses are often missing from health news. This initiative trained chief nursing officers to help their organizations share nurses
Area of Science:
- Health Communication
- Nursing Leadership
- Media Engagement
Background:
- Nurses are the largest health workforce but are underrepresented in media.
- This underrepresentation limits public access to nursing expertise and perspectives.
- It also impacts public perception of nurses as healthcare authorities.
Purpose of the Study:
- To develop strategies for increasing nurses' media presence.
- To empower chief nursing officers in promoting nurses' public voice.
- To address the invisibility of nurses in health news.
Main Methods:
- A workshop was conducted for chief nursing officers.
- Participants completed pre-workshop surveys.
- Strategic plans were developed for media engagement.
Main Results:
- Identified factors contributing to nurses' limited media visibility.
- Developed organization-specific strategies for media engagement.
- Empowered nurse leaders to facilitate public sharing of nursing expertise.
Conclusions:
- Nurse leaders play a crucial role in enhancing nurses' media representation.
- Strategic initiatives can improve the visibility of nursing expertise.
- Increased media engagement benefits public health understanding and perception.
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