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Continuous and binary sets of responses differ in the field.

Noelia Rivera-Garrido1, M P Ramos-Sosa2, Michela Accerenzi3

  • 1Economics, LoyolaBehLab, Universidad Loyola Andalucía, Seville, Spain.

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Summary
This summary is machine-generated.

Survey response types impact results. Binary (Yes/No) questions increase "Yes" responses by 13% and reduce survey time by 2.1 minutes compared to continuous scales.

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Area of Science:

  • Social Sciences
  • Survey Methodology
  • Behavioral Economics

Background:

  • Survey questionnaires commonly use binary (e.g., Yes/No) or continuous (e.g., 0-10 scale) response formats.
  • The choice of response format can influence respondent behavior and data outcomes.
  • Understanding these differences is crucial for accurate data collection and analysis.

Purpose of the Study:

  • To causally compare the outcomes and costs of binary versus continuous response formats in surveys.
  • To determine if different question types yield the same data distributions and take the same amount of time.
  • To provide empirical evidence on the impact of response format choice.

Main Methods:

  • A pre-registered, randomized study was conducted with 360 households in Honduras.
  • Participants were randomly assigned to either binary (Yes/No) or continuous (0-10 slider scale) survey questions.
  • Data collected allowed for direct comparison of response distributions and completion times.

Main Results:

  • Respondents using the binary format were 13% more likely to provide a "Yes" response.
  • The binary format resulted in a 2.1-minute reduction in survey duration.
  • Significant differences in outcomes and efficiency were observed between the two response formats.

Conclusions:

  • The choice between binary and continuous survey response formats significantly affects both the distribution of answers and the time required to collect data.
  • Findings suggest that question design is a critical factor influencing survey results.
  • Researchers and practitioners should carefully consider the implications of response format when designing surveys.