Hidden power of affective products and environments

Designs that evoke fun and surprise have been successful in driving uncommon positive behavior. Affective design (AD) is based on the premise that products and services can elicit strong affective responses that can be harnessed for specific purposes such as increasing consumption.

This paper aims to discuss the theoretical foundations and applications of AD to address contemporary consumption, recycling, and healthcare issues.

Current applications of AD to address environmental and health issues were analyzed in terms of effectiveness in changing user behavior. Relevant concepts were used to provide future research directions in this field.

Early applications of AD focused on designing products to increase customer satisfaction and stimulate consumption. The method, however, is auspicious in solving relevant societal and global problems. To pave the way for successful integration of AD, one research direction is the need to identify the right emotion to elicit in a certain context. There is a dearth of literature to promote sustainable consumption, such as using less energy, minimizing carbon footprint, or just taking care of the environment using AD.

The integration of AD is a strategy that can be used to prompt behavior beneficial to society and the environment. Literature on AD suggests that a deliberate effort to manipulate design factors can work to elicit strong affective responses.