Related Experiment Video
Updated: Aug 23, 2025

A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
Brain stimulation reveals distinct motives underlying reciprocal punishment and reward
Leticia Micheli1,2, Marcello Negrini3,4,5, Teresa Schuhmann6
1Institute of Psychology, Würzburg University, Würzburg, Germany.
Abstract:
Reciprocal fairness, in the form of punishment and reward, is at the core of human societal order. Its underlying neural mechanisms are, however, not fully understood. We systemize suggestive evidence regarding the involvement of the right dorsolateral prefrontal cortex (rDLPFC) and medial prefrontal cortex (mPFC) in reciprocal fairness in three cognitive mechanisms (cognitive control, domain-general and self-reference). We test them and provide novel insights in a comprehensive behavioural experiment with non-invasive brain stimulation where participants can punish greedy actions and reward generous actions. Brain stimulation of either brain area decreases reward and punishment when reciprocation is costly but unexpectedly increases reward when it is non-costly. None of the hypothesized mechanisms fully accounts for the observed behaviour, and the asymmetric involvement of the investigated brain areas in punishment and reward suggests that different psychological mechanisms are underlying punishing selfishness and rewarding generosity. We propose that, for reciprocal punishment, the rDLPFC and the mPFC process self-relevant information, in terms of both personal cost and personal involvement; for reciprocal reward, these brain regions are involved in controlling selfish and pure reciprocity motives, while simultaneously promoting the enforcement of fairness norms. These insights bear importance for endeavours to build biologically plausible models of human behaviour.
Related Concept Videos
Punishment
Punishment can be positive or negative. Positive punishment involves adding an undesirable stimulus, such as scolding, to decrease a behavior. Negative punishment involves removing a desirable stimulus, such as taking away a favorite toy, to decrease behavior....
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
Incentive Theory: Pull Theory of Motivation
The theory differentiates between...
Law of Effect
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle...
Secondary Motives: Affiliation Motivation and Aggression Motivation
Egoism and Altruism

