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First-time Mothers' Understanding and Use of a Pregnancy and Parenting Mobile App (The Baby Buddy App): Qualitative
Elizabeth Bailey1,2,3, Samantha Nightingale4, Nicky Thomas5
1Coventry University, Coventry, United Kingdom.
JMIR Mhealth and Uhealth
|November 21, 2022
Summary
First-time mothers found the Baby Buddy app provided reliable, accessible pregnancy information, boosting confidence. However, they preferred face-to-face consultations for in-depth discussions with healthcare professionals.
Area of Science:
- Maternal Health
- Digital Health Interventions
- Qualitative Research
Background:
- Increasing global focus on early support for pregnant women and newborns.
- Digital and app-based interventions are advocated to enhance reach for maternal care.
- Growing number of pregnancy apps exist, but evidence on their impact is limited.
Purpose of the Study:
- To explore how, when, and why first-time mothers use the Baby Buddy app.
- To identify perceived benefits and challenges associated with app usage.
- To understand the impact of the app on maternal well-being and behavior.
Main Methods:
- Qualitative arm of a longitudinal, mixed-methods study.
- Appreciative Inquiry approach with semistructured interviews (n=17).
- Thematic analysis of findings from first-time mothers across three UK sites.
Main Results:
- Key benefit: Access to reliable, easily found pregnancy information, increasing maternal confidence.
- Facilitated better communication with family and healthcare professionals.
- Main challenge: Preference for in-person consultations for detailed discussions with healthcare providers.
Conclusions:
- Accessible, reliable app information can support communication between mothers and healthcare professionals.
- Face-to-face interaction remains crucial for personalized maternal care needs.
- Further research on digital support preferences in antenatal education is recommended.
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