Femininity in the 21st century.

Area of Science:

• Sociology
• Media Studies
• Feminist Theory

Background:

• Recent scholarship explores femininity within a postfeminist framework.
• Two key developments influencing this research are the rise of digital media and popular digital feminist activism.

Purpose of the Study:

• To review and synthesize research on femininity and postfeminist sensibilities.
• To analyze how digital media and activism reshape postfeminist characteristics.
• To propose future research avenues.

Main Methods:

• Literature review of research on femininity and postfeminism.
• Analysis of the impact of digital, social, and self-representational media.
• Examination of digital feminist activism.

Main Results:

• Digital media fosters a new culture of emotion and feeling.
• Digital feminist activism influences the visibility and popularity of certain expressions of femininity.
• Postfeminist sensibilities are adapting to new digital and political contexts.

Conclusions:

• The proliferation of digital media and feminist activism significantly alters the landscape of postfeminist thought.
• Future research should focus on the intersection of emerging digital technologies, evolving political contexts, and the study of femininity.