Prospects for Plant-Based Meat: Current Standing, Consumer Perceptions, and Shifting Trends.

Area of Science:

• Environmental Science
• Nutritional Science
• Consumer Behavior

Background:

• High animal product consumption negatively impacts planetary and individual health.
• Plant-based meat (PBM) offers a sustainable alternative to traditional meat.
• Dietary habits significantly influence health and environmental outcomes.

Purpose of the Study:

• To review plant-based meat (PBM) alternatives and consumer perceptions.
• To analyze dietary shifts during the COVID-19 pandemic concerning PBM.
• To identify drivers and promotional strategies for PBM adoption.

Main Methods:

• Literature review focusing on PBM, consumer behavior, and dietary shifts.
• Analysis of factors influencing consumer perceptions across different countries.
• Examination of strategies to encourage a transition to PBM.

Main Results:

• The PBM market is projected to expand due to increased awareness and knowledge.
• Consumer perception drivers and dietary shifts during the pandemic were examined.
• Strategies for promoting PBM adoption were identified.

Conclusions:

• Shifting towards plant-based meat (PBM) is crucial for environmental and health sustainability.
• Understanding consumer demands and perceptions is essential for PBM market growth.
• Targeted marketing highlighting anticipated benefits can drive consumer adoption of PBM alternatives.