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Exploring the relationships between personality and color preferences.
1Department of Art Therapy, Hanyang Cyber University, Seoul, Republic of Korea.
Frontiers in Psychology
|January 5, 2023
Summary
This study reveals a significant link between personality traits and color preferences in Koreans. People
Area of Science:
- Psychology
- Color Psychology
- Personality Studies
Background:
- Understanding the psychological underpinnings of color preference is crucial.
- Previous research has explored color symbolism, but quantitative links to personality are less defined.
Purpose of the Study:
- To quantitatively investigate the relationship between personality traits and color associations/preferences.
- To determine if personality can predict color preference.
Main Methods:
- Survey of 854 Korean adults (20-60 years).
- Data collection included color-personality word associations, Ten Item Personality Inventory (TIPI), and color preference ranking.
- Statistical analyses employed: frequency, correlation, t-tests, regression, and cluster analysis.
Main Results:
- All five major personality types demonstrated distinct color associations.
- Color preference was found to be a significant predictor of personality traits.
- Cluster analysis confirmed that individuals with pronounced personalities gravitate towards colors symbolizing those traits.
Conclusions:
- A clear, quantifiable relationship exists between personality and color preference.
- Color preference serves as a valid indicator of underlying personality characteristics.
- Findings contribute to the field of color psychology and personality research.
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