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Corporate connections.

K I Adsit1, P N O'Neill

  • 1University of Texas System Cancer Center M.D. Anderson Hospital and Tumor Institute in Houston.

The Journal of Biocommunication
|January 1, 1987
PubMed
Summary

Academic institutions and industry can form mutually beneficial partnerships. A collaboration between The University of Texas System Cancer Center and an oil company funded cancer detection and prevention video modules.

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Area of Science:

  • Biomedical communication
  • Industry-academia collaboration
  • Cancer research funding

Background:

  • Academic institutions often seek funding and resources.
  • Industry partners can benefit from specialized expertise and services.
  • Biomedical communication units require sustainable funding models.

Purpose of the Study:

  • To illustrate a successful industry-academia partnership model.
  • To highlight the benefits of external funding for research dissemination.
  • To emphasize the importance of such collaborations for biomedical communication.

Main Methods:

  • A partnership was established between The University of Texas System Cancer Center and a major oil company.
  • The collaboration involved industry funding for educational module development.
  • Videotaped cancer detection and prevention modules were produced for company employees.

Main Results:

  • The partnership provided essential funds for creating cancer education materials.
  • The collaboration successfully met the objectives of both the academic center and the industry partner.
  • This model demonstrates a viable approach for supporting biomedical communication initiatives.

Conclusions:

  • Mutually beneficial relationships between academia and industry are crucial.
  • Industry funding can significantly support the development and dissemination of health information.
  • Such collaborations are vital for the future sustainability of biomedical communication units.

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