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Differences in User Information Behavior between Official Media and Private Media during the COVID-19 Pandemic
Li Lei1, Wang Xuyan1, Liu Shujun1
1Beijing Normal University China.
Proceedings of the Association for Information Science and Technology. Association for Information Science and Technology
|January 30, 2023
Summary
This study found significant differences in how users interact with official and private media on Weibo during the COVID-19 pandemic. Understanding these user engagement patterns is crucial for public health communication strategies.
Area of Science:
- Social Media Analysis
- Public Health Communication
- Information Dissemination
Background:
- Weibo is a major platform for COVID-19 information in China.
- Official and private media outlets present distinct content characteristics.
- User interaction with different media types during health emergencies requires investigation.
Purpose of the Study:
- To explore differences in Weibo user interaction behaviors with official versus private media during the COVID-19 pandemic.
- To assess the significance of these differences for media integration and development.
- To inform strategies for media release during public health crises.
Main Methods:
- Collected user interaction data from Weibo posts across different pandemic stages.
- Conducted statistical analyses to compare interaction behaviors.
- Identified significant differences in user engagement patterns.
Main Results:
- Confirmed statistically significant differences in user interaction data between official and private media.
- Observed varying engagement levels depending on media type and pandemic phase.
- Highlighted the need for further analysis into the drivers of these behavioral differences.
Conclusions:
- User interaction with information on social media platforms like Weibo varies significantly between official and private media during public health emergencies.
- Findings underscore the importance of understanding audience engagement for effective health communication.
- Future research will delve into user reviews to explain these interaction disparities and offer media guidelines.
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