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Insects as Food: Consumers' Acceptance and Marketing.

Asmaa Alhujaili1,2, Giuseppe Nocella1, Anna Macready1

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Summary
This summary is machine-generated.

Edible insects offer a sustainable protein alternative, but consumer acceptance remains a hurdle. Familiarity and exposure can overcome disgust and neophobia, paving the way for insect-based food commercialization.

Keywords:
alternative proteinentomophagymarketing mixpsychological factorssystematic review

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Area of Science:

  • Food Science
  • Sustainable Agriculture
  • Consumer Behavior

Background:

  • Growing demand for livestock products raises environmental, economic, and ethical concerns.
  • Edible insects present a sustainable alternative protein source with fewer drawbacks.
  • Challenges in consumer acceptance and commercialization hinder widespread adoption of insect-based foods.

Purpose of the Study:

  • To systematically review factors influencing consumer acceptance of edible insects.
  • To identify key challenges and motivations related to insect-based food consumption.
  • To provide insights for developing effective marketing strategies for insect-based products.

Main Methods:

  • Systematic review of 85 papers published between 2010 and 2020.
  • PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology for paper selection.
  • SPIDER (Sample, Phenomenon of Interest, Design, Evaluation, and Research type) tool for inclusion criteria development.

Main Results:

  • Disgust, food neophobia, familiarity, insect visibility, and taste significantly impact consumer acceptance.
  • Familiarity and exposure are key motivators for accepting insects as food.
  • Identified a comprehensive framework of factors influencing consumer acceptance and marketing mix aspects.

Conclusions:

  • Addressing consumer disgust and neophobia through familiarity and exposure is crucial.
  • Marketing strategies should leverage these factors to increase consumer acceptance of edible insects.
  • Findings offer valuable insights for policymakers and stakeholders in the entomophagy sector.