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How the smart product attributes influence consumer adoption intention.
Ming Li1, Xuchen Bai2, Saipeng Xing3
1School of Management, Wuhan Technology and Business University, Wuhan, Hubei, China.
Frontiers in Psychology
|March 13, 2023
Summary
Smart product features like intelligence and connectivity enhance consumer psychological empowerment, boosting adoption intentions. Consumer innovation characteristics moderate this effect, guiding successful smart product launches.
Area of Science:
- Consumer Behavior
- Innovation Management
- Psychological Empowerment
Background:
- Smart products offer competitive advantages through intelligence and connection attributes over traditional ones.
- Understanding how these attributes influence consumer attitudes and adoption is crucial for market success.
Purpose of the Study:
- To explore the relationship between smart product attributes (intelligence, connection) and consumer adoption intention.
- To investigate the mediating role of psychological empowerment (meaning, ability, autonomy, influence) in this relationship.
- To examine the moderating effect of consumer domain-specific innovation.
Main Methods:
- Utilized the framework of psychological empowerment to analyze consumer responses.
- Assessed how intelligence and connection attributes stimulate consumer motivation.
- Investigated the moderating role of consumer domain-specific innovation.
Main Results:
- Smart product intelligence and connection attributes positively influence consumers' psychological empowerment.
- Enhanced psychological empowerment, driven by smart product attributes, increases adoption intention.
- Consumer domain-specific innovation moderates the relationship between smart product attributes and adoption intention.
Conclusions:
- Intelligence and connection attributes are key drivers for smart product adoption.
- Psychological empowerment acts as a mediator, linking product attributes to adoption willingness.
- Tailoring smart product strategies to consumer innovation levels is recommended for businesses.
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