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Using Facial Electromyography to Assess Facial Muscle Reactions to Experienced and Observed Affective Touch in Humans
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Touched by your words: How touch-related vocabulary prompts charitable behavior by reducing the negative effect of

Olivia Petit1

  • 1Marketing and New Consumption Center of Excellence, Kedge Business School, Marseille, France.

Frontiers in Psychology
|March 24, 2023
PubMed

Keywords:
Midas Touch Effectcharitydisgustempathysocial marketingtrust

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