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COVID-19 vaccine rejection causes based on Twitter people's opinions analysis using deep learning
Wafa Alotaibi1, Faye Alomary1, Raouia Mokni1,2
1Department of Information System, College of Computer Engineering and Sciences, Prince Sattam bin Abdulaziz University, 11942 Al-Kharj, Saudi Arabia.
Summary
Understanding public perception of COVID-19 vaccines is crucial. Sentiment analysis of tweets identified key rejection causes, informing vaccine marketing strategies and improving vaccine uptake globally.
Area of Science:
- Computational linguistics
- Public health informatics
- Social media analytics
Background:
- Vaccine hesitancy poses a significant global health threat, impacting vaccine utilization despite availability.
- Understanding public perceptions of COVID-19 vaccines is essential for developing effective public health strategies and improving vaccine acceptance.
Purpose of the Study:
- To analyze public sentiment towards COVID-19 vaccines using social media data.
- To identify the primary causes of vaccine rejection and hesitancy.
- To classify negative sentiments based on identified rejection factors.
Main Methods:
- Multi-class sentiment analysis was performed on tweets related to COVID-19 vaccines.
- Machine learning (ML) and deep learning (DL) models, including Decision Trees (DT), Gated Recurrent Unit (GRU), Logistic Regression (LR), and Long Short-Term Memory (LSTM), were employed.
- Latent Dirichlet Allocation (LDA) was used to identify key themes and causes of vaccine rejection from negative tweets.
Main Results:
- Sentiment analysis revealed Decision Trees (DT) achieved 92.26% accuracy and Gated Recurrent Unit (GRU) achieved 96.83% accuracy.
- Five major causes for vaccine rejection were identified: Lack of safety, Side effects, Production problems, Fake news/Misinformation, and Cost.
- For classifying rejection causes, Logistic Regression (LR) reached 89.97% accuracy, and Long Short-Term Memory (LSTM) achieved 91.66% accuracy.
Conclusions:
- Machine learning and deep learning models effectively analyze public sentiment on COVID-19 vaccines from social media.
- Identifying specific rejection factors like safety concerns and misinformation is critical for targeted public health interventions.
- The findings can guide vaccine manufacturers in refining marketing strategies to address public concerns and boost vaccine confidence.

