Public safety messaging during super bowl LVI: A pilot study and modified framework
Janine Cadet1, Soraya Sutherlin2, Rita V Burke1
1Keck School of Medicine USC, Los Angeles, CA, United States of America.
Plos One
|April 25, 2023
Summary
Public safety messaging during large events like the Super Bowl may not drive proactive behavior. However, text messages are the preferred communication method for emergency alerts.
Area of Science:
- Public Health
- Emergency Preparedness
- Communication Studies
Background:
- Mass-gathering events, such as the Super Bowl, necessitate robust emergency preparedness and effective public communication strategies.
- Assessing the efficacy of public health messaging during these large-scale events is crucial for future disaster planning.
Purpose of the Study:
- To develop and pilot a novel survey instrument for evaluating public safety message effectiveness at mass-gathering events.
- To inform future research on public health communication during large public events.
Main Methods:
- A new survey instrument was created by modifying existing theoretical frameworks and research tools.
- The survey was distributed to individuals who opted into the Joint Information Center's notification platform during Super Bowl LVI.
Main Results:
- Message comprehension, source credibility, and perceived risk did not appear to significantly correlate with proactive behavior in response to public safety messages.
- Individuals indicated a preference for receiving public safety and emergency alerts via text message.
Conclusions:
- The factors influencing proactive responses to public safety messages may differ from those for emergency alerts.
- This pilot study provides valuable insights from a major mass-gathering event to improve public health and emergency preparedness strategies and future disaster research.
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