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A link prediction-based recommendation system using transactional data.

Emir Alaattin Yilmaz1, Selim Balcisoy2, Burcin Bozkaya3

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This study introduces a novel recommendation system using transaction data. It effectively predicts user purchases by combining graph learning and gradient boosting, outperforming existing methods.

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Area of Science:

  • Data Science
  • Machine Learning
  • Graph Theory

Background:

  • Increasing data volume necessitates effective recommendation systems.
  • Transaction datasets (e.g., credit card, e-commerce) offer valuable user-item interaction signals.
  • Understanding user interests is key for relevant item recommendations.

Purpose of the Study:

  • To propose a link prediction-based recommendation system for transaction datasets.
  • To leverage graph representation learning and gradient boosting classifiers.
  • To predict future user purchasing behavior, specifically merchant selection.

Main Methods:

  • Constructing a user-item interaction network.
  • Applying graph representation learning algorithms for node embeddings.
  • Utilizing gradient boosting classifiers for link prediction.
  • Evaluating performance against matrix factorization methods.

Main Results:

  • The proposed system demonstrated superior performance in merchant prediction.
  • Key metrics included receiver operating characteristic curves and area under the curve.
  • Mean average precision also indicated the model's effectiveness.
  • Transactional data proved powerful for generating relevant recommendations.

Conclusions:

  • The proposed link prediction-based system excels with transaction data.
  • Graph learning and gradient boosting offer a robust approach to recommendations.
  • This method provides a powerful alternative for enhancing user experience in e-commerce and financial systems.