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Updated: Aug 1, 2025

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The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
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Unidirectional rating scales overestimate the illusory causation phenomenon
David W Ng1, Jessica C Lee1, Peter F Lovibond1
1UNSW Sydney, Sydney, NSW, Australia.
Summary
Illusory causation, the mistaken belief in a cause-effect link, appears larger on unidirectional scales. Bidirectional scales provide a more accurate measure of this cognitive illusion.
Area of Science:
- Cognitive Psychology
- Decision Making
- Causal Inference
Background:
- Illusory causation occurs when individuals perceive a causal link where none exists (zero contingency).
- Traditional studies often use unidirectional scales (zero-positive), potentially biasing results.
- The impact of scale directionality on measuring illusory causation is not fully understood.
Purpose of the Study:
- To investigate whether unidirectional rating scales inflate the observed magnitude of illusory causation compared to bidirectional scales.
- To examine the influence of cue and outcome densities on illusory causation measurement.
- To explore the cognitive mechanisms underlying illusory causation.
Main Methods:
- Two experiments compared illusory causation ratings using unidirectional (zero-positive) versus bidirectional (negative-zero-positive) scales.
- Experiment 1 used high densities (75%), Experiment 2 used neutral densities (50%).
- Participants learned cue-outcome contingencies through training trials.
Main Results:
- A significantly larger illusory causation effect was observed with unidirectional scales compared to bidirectional scales across both experiments.
- Illusory causation persisted even when participants accurately learned conditional probabilities, suggesting integration difficulties.
- The magnitude of illusory causation was overestimated when using unidirectional scales.
Conclusions:
- Illusory causation is a robust phenomenon measurable by both scale types.
- Unidirectional scales may overestimate the magnitude of illusory causation.
- Future research should consider bidirectional scales for more accurate assessment of causal illusions.
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