Rewards weaken cross-modal inhibition of return with visual targets

Previous studies have shown that rewards weaken visual inhibition of return (IOR). However, the specific mechanisms underlying the influence of rewards on cross-modal IOR remain unclear. Based on the Posner exogenous cue-target paradigm, the present study was conducted to investigate the effect of rewards on exogenous spatial cross-modal IOR in both visual cue with auditory target (VA) and auditory cue with visual target (AV) conditions. The results showed the following: in the AV condition, the IOR effect size in the high-reward condition was significantly lower than that in the low-reward condition. However, in the VA condition, there was no significant IOR in either the high- or low-reward condition and there was no significant difference between the two conditions. In other words, the use of rewards modulated exogenous spatial cross-modal IOR with visual targets; specifically, high rewards may have weakened IOR in the AV condition. Taken together, our study extended the effect of rewards on IOR to cross-modal attention conditions and demonstrated for the first time that higher motivation among individuals under high-reward conditions weakened the cross-modal IOR with visual targets. Moreover, the present study provided evidence for future research on the relationship between reward and attention.