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Parents' Opinions About Pediatric Otolaryngology on Social Media

Alyssa D Reese1, Lauren A DiNardo1, Kristina F Powers1

  • 1Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo, Buffalo, NY, USA.

The Annals of Otology, Rhinology, and Laryngology
|May 29, 2023
PubMed

Insights

Parents use social media to find healthcare providers. While some parents engage with pediatric otolaryngologists online, social media is not yet vital for practice in pediatric otolaryngology.

Area of Science:

  • Medical practice management
  • Digital health communication
  • Pediatric healthcare

Background:

  • Social media is increasingly used by parents seeking healthcare providers.
  • Understanding parent engagement with social media in pediatric otolaryngology is crucial.

Purpose of the Study:

  • To assess how parents of children in a pediatric otolaryngology practice engage with social media.
  • To explore parental preferences for social media content from pediatric otolaryngologists.

Main Methods:

  • A survey was administered to 305 parents of children under 18 years old.
  • The survey covered demographics, social media usage, and perceptions of pediatric otolaryngologists' online presence.
  • Frequencies and statistical analyses were performed.

Main Results:

  • Facebook was the most popular platform (84.6%).
  • Parents desired medical (78.0%) and personal (32.1%) posts from providers.
  • Younger parents were more active on social media and used it to vet providers.

Conclusions:

  • Pediatric otolaryngologists' social media use may positively influence a small percentage of parents' perceptions.
  • Social media is not currently a vital component of pediatric otolaryngology practice.
Abstract

Keywords:
FacebookInstagramSnapchatTwitterotolaryngologypediatric otolaryngologysocial media

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