Uncovering the cognitive mechanisms underlying the gaze cueing effect

The gaze cueing effect is the tendency for people to respond faster to targets appearing at locations gazed at by others, compared with locations gazed away from by others. The effect is robust, widely studied, and is an influential finding within social cognition. Formal evidence accumulation models provide the dominant theoretical account of the cognitive processes underlying speeded decision-making, but they have rarely been applied to social cognition research. In this study, using a combination of individual-level and hierarchical computational modelling techniques, we applied evidence accumulation models to gaze cueing data (three data sets total, N = 171, 139,001 trials) for the first time to assess the relative capacity that an attentional orienting mechanism and information processing mechanisms have for explaining the gaze cueing effect. We found that most participants were best described by the attentional orienting mechanism, such that response times were slower at gazed away from locations because they had to reorient to the target before they could process the cue. However, we found evidence for individual differences, whereby the models suggested that some gaze cueing effects were driven by a short allocation of information processing resources to the gazed at location, allowing for a brief period where orienting and processing could occur in parallel. There was exceptionally little evidence to suggest any sustained reallocation of information processing resources neither at the group nor individual level. We discuss how this individual variability might represent credible individual differences in the cognitive mechanisms that subserve behaviourally observed gaze cueing effects.