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Lifestyle Factors and Health01:20

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Lifestyle factors play a critical role in maintaining overall health and preventing chronic diseases. Key elements, such as regular physical activity, a nutritious diet, and abstinence from smoking, can significantly enhance physical, mental, and emotional well-being while reducing the risk of several life-threatening conditions.
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Promoting Physical Activity During Pregnancy and the Postpartum Period.

Malorie Polster1, Kate Olscamp1, Elizabeth Y Barnett2

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Promoting physical activity during and after pregnancy requires tailored messaging. Focus groups revealed that effective health education materials should address safety, benefits, and common barriers for pregnant and postpartum individuals.

Keywords:
exercisefocus groupshealth behaviorhealth communicationhealth promotionmaternal healthphysical activitypostpartumpregnancyqualitative research

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Area of Science:

  • Perinatal Health
  • Public Health Education
  • Behavioral Science

Background:

  • Physical activity is crucial for maternal and infant health throughout the lifespan.
  • Pregnancy and the postpartum period present unique challenges to achieving recommended physical activity levels.
  • The Move Your Way campaign aims to improve physical activity through targeted health education materials.

Purpose of the Study:

  • To understand the perspectives of pregnant and postpartum individuals on physical activity.
  • To identify effective messaging and materials for promoting physical activity in perinatal populations.
  • To inform the development of health education resources for the Move Your Way campaign.

Main Methods:

  • Virtual focus groups were conducted with pregnant and postpartum participants across three US regions.
  • Participants (N=100) provided feedback on their beliefs, attitudes, and perceptions regarding physical activity.
  • Focus group sessions were recorded, transcribed, and analyzed thematically.

Main Results:

  • Participants frequently inquired about recommended physical activity amounts and trusted healthcare providers for information.
  • Positive reception was noted for materials acknowledging individual experiences, gradual progression, benefits, safety, and realistic portrayals.
  • Common barriers to physical activity were identified and discussed.

Conclusions:

  • Current messaging on physical activity during and after pregnancy can be improved.
  • Perinatal healthcare providers should emphasize recommended activity amounts, benefits, and realistic strategies.
  • Tailored, achievable messages addressing barriers are essential for promoting physical activity in pregnant and postpartum individuals.