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Testing Multiple Methods to Effectively Promote Use of a Knowledge Portal to Health Policy Makers: Quasi-Experimental

Matthew Weber1, Veronica L Armour1, Calandra Lindstadt2

  • 1Department of Communication, School of Communication and Information, Rutgers University, New Brunswick, NJ, United States.

Journal of Medical Internet Research
|June 28, 2023
PubMed
Summary

Online knowledge portals can improve policy-making. Project ASPEN used Google Ads, email, and social media to promote adolescent depression screening resources, finding targeted methods more cost-effective for driving policy brief downloads.

Keywords:
Google Adsanalyticsdepressiondepression screeningeffectivenessknowledge brokersknowledge sharingonlinepolicy makingresourcesteenyoung adult

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