Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Cognitive Learning01:21

Cognitive Learning

433
Cognitive learning is based on purposive behavior, incidental learning, and insight learning.
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...
433
Hindsight Biases01:12

Hindsight Biases

3.4K
Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now? 
3.4K
Intelligence01:27

Intelligence

7.8K
The term "intelligence" is complex because it refers to both behavior and individuals, and its interpretation varies across cultures. European Americans tend to link intelligence with reasoning and cognitive skills, while in Kenya, it is tied to responsible participation in family and social life. In Uganda, intelligence is seen as the ability to know the right actions and carry them out effectively, while the Iatmul people of Papua New Guinea associate it with the capacity to remember...
7.8K
Nursing Clinical Information System01:27

Nursing Clinical Information System

824
Nursing Clinical Information System (NCIS)
A Nursing Clinical Information System (NCIS) is a specialized type of healthcare information system tailored to meet the unique needs of nursing practice. It incorporates the principles of nursing informatics to streamline information management and improve the quality of care delivery.
Critical attributes of NCIS include:
824
Attitudes01:54

Attitudes

28.4K
Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
28.4K
Outliers and Influential Points01:08

Outliers and Influential Points

4.1K
An outlier is an observation of data that does not fit the rest of the data. It is sometimes called an extreme value. When you graph an outlier, it will appear not to fit the pattern of the graph. Some outliers are due to mistakes (for example, writing down 50 instead of 500), while others may indicate that something unusual is happening. Outliers are present far from the least squares line in the vertical direction. They have large "errors," where the "error" or residual is the...
4.1K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Benchmark Survey on Content Development and Key Performance Indicators: A phactMI Benchmarking Survey Update.

Therapeutic innovation & regulatory science·2026
Same author

Best Practices for Medical Information Global Response Documents from phactMI and MILE.

Pharmaceutical medicine·2026
Same author

Benchmarking Medical Information Services Beyond the Unsolicited Requests: A phactMI Benchmarking Survey.

Therapeutic innovation & regulatory science·2025
Same author

Creation of Scientific Response Documents for Addressing Product Medical Information Inquiries: Mixed Method Approach Using Artificial Intelligence.

JMIR AI·2025
Same author

An Update from the Benchmark Survey of phactMI™ Member Companies on Providing Medical Information in the Digital Space.

Therapeutic innovation & regulatory science·2023
Same author

Understanding information (in)equity: influencing factors and medical information's role in bridging the gap.

Current medical research and opinion·2023
Same journal

The CARE Program: An Initiative of Patient-Focused Drug Development for Rare Diseases by NMPA.

Therapeutic innovation & regulatory science·2026
Same journal

Utilization of Clinical Evaluation Reports in Japan's Medical Device Approvals: Insights from Review Data on Approved Devices.

Therapeutic innovation & regulatory science·2026
Same journal

Measuring Centralized Patient Outreach Recruitment Strategies and their Costs in Clinical Trials.

Therapeutic innovation & regulatory science·2026
Same journal

Quantifying the Financial Return on Investment of Risk-Based Quality Management Implementation in Clinical Development.

Therapeutic innovation & regulatory science·2026
Same journal

Identifying and Deploying Benchmarks for Clinical Research at Sites.

Therapeutic innovation & regulatory science·2026
Same journal

Real-World Evidence for Drug Approvals: Moving Toward Greater Regulatory Clarity.

Therapeutic innovation & regulatory science·2026
See all related articles

Related Experiment Video

Updated: Jul 24, 2025

Problem-Solving Before Instruction PS-I: A Protocol for Assessment and Intervention in Students with Different Abilities
10:26

Problem-Solving Before Instruction PS-I: A Protocol for Assessment and Intervention in Students with Different Abilities

Published on: September 11, 2021

4.0K

Defining Insights.

Alicia A Cadogan1, Jerry Lau2, Susan Wnorowski3

  • 1Pfizer Inc, New York, USA.

Therapeutic Innovation & Regulatory Science
|July 5, 2023
PubMed
Summary
This summary is machine-generated.

This study defines an insight as understanding the "why" behind information trends to guide action. A new INSITE process (Investigate, Scrutinize, Identify, Take Action, Enlighten) is proposed for cross-functional insight generation.

Keywords:
InsightsMedical affairsMedical informationMetricsPharmaceutical industryphactMI

More Related Videos

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling
06:04

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling

Published on: January 17, 2025

628
Author Spotlight: Innovations in iTUG Test for Enhanced Risk Assessment and Cognitive Insights
05:26

Author Spotlight: Innovations in iTUG Test for Enhanced Risk Assessment and Cognitive Insights

Published on: October 25, 2024

1.1K

Related Experiment Videos

Last Updated: Jul 24, 2025

Problem-Solving Before Instruction PS-I: A Protocol for Assessment and Intervention in Students with Different Abilities
10:26

Problem-Solving Before Instruction PS-I: A Protocol for Assessment and Intervention in Students with Different Abilities

Published on: September 11, 2021

4.0K
Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling
06:04

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling

Published on: January 17, 2025

628
Author Spotlight: Innovations in iTUG Test for Enhanced Risk Assessment and Cognitive Insights
05:26

Author Spotlight: Innovations in iTUG Test for Enhanced Risk Assessment and Cognitive Insights

Published on: October 25, 2024

1.1K

Area of Science:

  • Pharmaceutical Sciences
  • Medical Affairs
  • Health Economics and Outcomes Research

Background:

  • Insights derived from data can drive positive changes for businesses, healthcare professionals (HCPs), and patients.
  • Medical Information departments are key generators of insights through customer-facing interactions.
  • Integrating data and insights across organizational functions is crucial for a holistic view.

Purpose of the Study:

  • To establish a universally shared definition of an insight.
  • To develop practical guidance for a structured insight generation process.

Main Methods:

  • Two surveys were administered to phactMI members to define insights and benchmark current processes.
  • A proposed guidance was developed based on survey data and working group expertise.

Main Results:

  • An insight is defined as a deeper understanding of the 'why' behind information trends, determining if action is warranted.
  • Cross-functional collaboration is essential for robust insight identification.
  • A five-step structured approach, INSITE (Investigate, Scrutinize, Identify, Take Action, Enlighten), is proposed.

Conclusions:

  • The INSITE process offers a straightforward framework for Medical Information professionals to routinely generate insights.
  • Sharing the INSITE process across all participating functions can enhance collaboration.
  • Medical Information can demonstrate leadership and organizational value through effective insight generation.