How Much Pornography Use Do Americans Think Is "Average" for a Man and Woman? Findings from a National Survey

Though research has examined pornography viewing frequency and its correlates in national samples, researchers have yet to assess how much pornography use the general population thinks is "average" for men and women. Drawing on data from a nationally representative sample of American adults (Men: N = 1,127; Women = 1,382; total mean age = 50.0, SD = 17.4), it was hypothesized that Americans' estimations of how much pornography use is average for men and women would be shaped by perceptual mechanisms as well as the influence of religious subculture. Results show that age, personal pornography use, self-reported addiction to pornography, and religiosity (for men), were associated with Americans' perceptions of what is average for others. The association with personal pornography use was amplified for same-gender estimations, and Americans estimated the average man views pornography more frequently than the average woman. Americans rarely reported viewing pornography at higher rates than what they estimated for others. This study provides initial steps toward understanding gendered impressions of average pornography use and provides recommendations for how future research could explore differing mechanisms of same-gender and cross-gender perceptions.