Interacting With Dermatology Patients Online: Private Practice vs Academic Institute Website Content

Area of Science:

• Dermatology
• Health Informatics
• Medical Website Analysis

Background:

• Private dermatology practices and academic institutions manage similar patient conditions.
• Private practices tend to attract a larger patient volume compared to academic settings.

Purpose of the Study:

• To investigate and compare website content variations between dermatology private practices and academic institutions.
• To identify key differences that may influence patient engagement and choice of care.

Main Methods:

• 113 dermatology residency program websites were initially reviewed, with 113 patient-relevant sites selected.
• 113 matched private practice websites were assessed based on location and reputation.
• A standardized checklist of 23 content criteria (practice, physician, patient, treatment/procedure) was used for evaluation.

Main Results:

• Significant differences in website content were observed between private practices and academic institutions.
• Specific content categories showed greater variation, potentially impacting patient perception and decision-making.
• Analysis revealed disparities in how practice, physician, patient, and treatment/procedure information is presented.

Conclusions:

• Findings can guide the optimization of dermatology websites for both private practices and academic institutions.
• Improved website content can enhance patient comprehension of available dermatological care options.
• Strategic website content adjustments may help bridge the gap in patient attraction between practice types.