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Updated: Jul 20, 2025

Measuring Neural and Behavioral Activity During Ongoing Computerized Social Interactions: An Examination of Event-Related Brain Potentials
Published on: November 15, 2014
Computational Social Psychology
1Department of Psychology, Harvard University, Cambridge, Massachusetts, USA;
Abstract:
Social psychologists attempt to explain how we interact by appealing to basic principles of how we think. To make good on this ambition, they are increasingly relying on an interconnected set of formal tools that model inference, attribution, value-guided decision making, and multi-agent interactions. By reviewing progress in each of these areas and highlighting the connections between them, we can better appreciate the structure of social thought and behavior, while also coming to understand when, why, and how formal tools can be useful for social psychologists.
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