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Exploring the Influence of Public Perception of Mass Media Usage and Attitudes towards Mass Media News on Altruistic

Chi-Horng Liao1,2,3

  • 1Department of Communication Studies, Tzu Chi University, Hualien 97004, Taiwan.

Behavioral Sciences (Basel, Switzerland)
|August 25, 2023
PubMed

Keywords:
Tzu Chi Foundationaltruistic behaviorscredibilitycultivation theorymass media exposureperceptionsocial influencestructural equation modeling (SEM)the theory of planned behavior (TPB)

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