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Published on: October 16, 2018
The perceived value of local knowledge tourism: dimension identification and scale development
Hailin Zhang1,2, Jinbo Jiang1, Jinsheng Jason Zhu2
1Department of Tourism Management, South China University of Technology, Guangzhou, China.
Introduction:
Local knowledge tourism encompasses the rich cultural heritage, historical narratives, and traditional practices of a specific destination. Despite its significance in enhancing the tourist experience, there is a dearth of research examining the subjective perceptions and values of visitors engaging in local knowledge tourism. Consequently, there is a pressing need to explore the composition of perceived tourist values in this unique context.
Methods:
Due to the exploratory nature of this research, a constructivist grounded theory and content analysis are applied to analyze the data.
Results:
This study identifies and conceptualizes five distinct dimensions of perceived values in local knowledge tourism: functional value, emotional value, social value, cognitive value, and self-actualization value. Furthermore, an 18-item scale is developed to measure these dimensions quantitatively.
Discussion:
This research makes several significant contributions: (1) it expands the scope of perceived value research within the tourism domain and enhances our understanding of the tourist experience in local knowledge tourism; (2) it provides a reliable instrument for future quantitative investigations into the behavior and mindset of local knowledge tourists; and (3) it offers theoretical foundations and practical insights for destination managers seeking to develop tourism products tailored to the preferences and expectations of local knowledge tourists.
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