The perceived value of local knowledge tourism: dimension identification and scale development

Area of Science:

• Tourism Studies
• Cultural Heritage Research
• Consumer Behavior Analysis

Background:

• Local knowledge tourism leverages cultural heritage and traditions, significantly enhancing visitor experiences.
• Limited research exists on subjective visitor perceptions and values within local knowledge tourism.
• A need exists to explore the components of perceived tourist values in this specialized tourism sector.

Purpose of the Study:

• To explore and conceptualize the dimensions of perceived values in local knowledge tourism.
• To develop a quantitative scale for measuring these perceived values.
• To enhance understanding of the tourist experience in local knowledge tourism.

Main Methods:

• Utilized a constructivist grounded theory approach for data analysis.
• Employed content analysis to interpret qualitative data.
• Exploratory research design to uncover new insights.

Main Results:

• Identified and conceptualized five distinct dimensions of perceived value: functional, emotional, social, cognitive, and self-actualization.
• Developed and validated an 18-item scale to quantitatively measure these five dimensions.
• Established a framework for understanding tourist values in local knowledge contexts.

Conclusions:

• The study expands perceived value research in tourism and deepens the understanding of the local knowledge tourist experience.
• A reliable instrument is now available for future quantitative research on local knowledge tourist behavior and motivations.
• Provides practical insights for destination managers to develop targeted tourism products and enhance visitor satisfaction.