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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Georgios Sideridis1,2, Ioannis Tsaousis2, Hanan Ghamdi3
1Harvard Medical School, Boston, MA, USA.
This study introduces a method to test the interval-scaling assumption in Likert-type scales, crucial for accurate statistical analysis of self-report data. Applying this methodology ensures appropriate statistical estimators are used for robust construct validity testing.
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